Search Engine Optimization is a process of improving your business from a SEO point of view through which you can increase chances for your website to rank more highly in organic search results.
The SEO approach we take for our clients is tough and very methodical. The way we see it, if you’re going to invest time and money in your business, it should be done right the first time. Through research and testing, we strategically work to make sure we meet and exceed all of your expectations as far as how you rank on search engines like Google and Bing. Our staff is comprised of some of the best professionals in the industry with years of experience, each possessing the ability to deliver the results you need for your online business.
An SEO Audit is a process inspection of your website, looking for anything that might be hindering your ranking or overall traffic. Our SEO audit will concentrate on the onsite aspects of your website including meta tags, page titles, url structure, content and file names, as well as including a review of any offsite factors that may be having a negative impact on your search engine ranking. We follow a complete digital marketing strategy approach to audit a website with a goal to address both the short term concerns and long term issues.
The first step of helping your business succeed on the internet is to understand your business and where you fit in the market. We use this information to build a SEO road map where we can determine the best way for our clients to achieve their goals. Our research methods ensure that every project starts on the right foot.
Keyword investigation is necessary to find out how your business functions within its niche. Exploring the most effective keywords for lead generation of your website is of the utmost importance, as this method of online lead creation increases your site’s popularity on Google and Bing searches. No matter the business, keyword research is key to uncovering both new opportunities for increased visibility of your website, as well as potential challenges before they arise.
On page SEO is the process of optimizing your site based on the algorithms that Google and Bing uses to develop their ranking for web pages. It is important to understand that Google and Bing uses ranking signals rather than just one signal, so it is important to have a well-rounded SEO strategy. On page, or on site SEO elements include meta title tags, heading structure, image ALT text, page structure, content length and density, meta description tags, URL structure/schema — all of the code aspects of the page.
Off page SEO refers to any activity that takes place outside of your website. For example, getting good quality backlinks from other reputable websites, having your website embedded in social media such as Facebook, Instagram, Linkedin, and Twitter, or getting lots of content shared across the web are all perfect examples of off-page SEO techniques.
We are extremely detailed oriented with our strategy, reporting, follow up, SEO work and overall optimization. We are strictly focused on providing top notch service for all of our clients. You will be provided with a report which monitors every aspect of the SEO process. There you can see how many links were built, how many pages were penalized, rankings increases/decreases & progress over time.
SEO services are critical for any kind of digital marketing. These are all things that can help you improve your site ranking, increase your traffic, and boost your revenue. SEO helps search engines understand more about who you are, what you’re selling, and why you matter.
By using the right keywords and building solid backlinks (and lots of them), SEO can push past competitors and get you to the top of Google’s and Bing’s search results. And not only does it position your business on the first page of Google and Bing, it also positions you for higher conversion rates once someone lands on your site.